GoForward Inc. (“GoForward,” “we,” or “us”) owns and operates the GoForward website located at www.goforward.com and the GoForward mobile application (collectively, the “Platform”). Your access and use of the Platform, any part thereof, or anything associated therewith, including its content (“Content”), any products or services provided through the Platform, and any affiliated website, software or application owned or operated by GoForward (collectively, including the Platform and the Content, the “Service”) are governed by this Privacy Statement (“Privacy Statement”).
We are committed to respecting the privacy of users of the Service. We created this Privacy Statement to tell you how GoForward collects, uses and discloses information in order to provide you with the Service, and to explain certain rights you have in connection with and over your personal information. As with our Terms of Use for the Service (the “Terms of Use”), if we make any changes to our Privacy Statement, we will post the revised Privacy Statement and update the “Last Revised” date of the Privacy Statement.
By accessing or using the Service, you acknowledge the practices and policies outlined in this Privacy Statement. If you are using the Service on behalf of an individual other than yourself, you represent that you are authorized by such individual to act on such individual’s behalf and that such individual acknowledges the practices and policies outlined in this Privacy Statement.
You may use GoForward’s services and visit the site without being a patient of the Medical Group (as defined in our Terms of Use). In the event you are not a patient of the Medical Group, the information below regarding the Medical Group does not apply to you.
GoForward is not a “covered entity” under the Health Insurance Portability and Accountability Act of 1996, Public Law 104-191, and its related regulations and amendments from time to time (collectively, “HIPAA”), however, the Medical Group (as defined in our Terms of Use) may be a “covered entity” and, solely in its role providing administrative services to the Medical Group, GoForward may be a “business associate” of the Medical Group. Therefore, the Medical Group and, solely in its role as a business associate, GoForward, may be subject to certain provisions of HIPAA with respect to “protected health information,” as defined under HIPAA, that you provide to the Medical Group. PHI does not include information that has been de-identified in accordance with HIPAA (“De-Identified Health Information”), and does not include information that you submit to GoForward for purposes other than supporting and facilitating your relationship with the Medical Group or Providers.
Under HIPAA, a “covered entity” is required to provide their patients a Notice of Privacy Practices that describes how the covered entity uses and discloses “protected health information” (“PHI”). As a result, the Medical Group has adopted and, if you become a patient of the Medical Group, has separately provided or will provide to you a HIPAA Notice of Privacy Practices that describes how the Medical Group may use or disclose your PHI (the “Medical Group Notice of Privacy Practices”).
HIPAA also requires a covered entity to obtain a patient authorization that satisfies certain requirements in order for the covered entity or its business associates to use or disclose PHI in certain ways. In order to ensure that the Medical Group and GoForward are able to effectively provide their respective services to you and that you are able to utilize the full functionality of the Service, the Medical Group and/or GoForward may need to use or disclose your PHI in ways that would require the Medical Group to obtain an authorization under HIPAA. As a result, the Medical Group, if you become a patient of the Medical Group, has obtained or will obtain from you a patient authorization (a “Patient Authorization”) that authorizes the Medical Group and GoForward to use and disclose your PHI in certain ways that may not be described in this Privacy Statement or the Medical Group Notice of Privacy Practices.
To the extent that GoForward is in fact a “business associate” of the Medical Group and is collecting, sharing, or using your information as a business associate of the Medical Group, GoForward’s use and disclosure of your PHI will comply with HIPAA and any Patient Authorization. Any information that does not constitute PHI may be used or disclosed in any manner permitted under this Privacy Statement.
We collect any information you provide when you use the Service, including, but not limited to personally identifying information (“PII”). Such collected data may include the following categories of data:
In public areas of our Service, we and our third-party vendors may use device identifiers and other automated technologies (including cookie identifiers on our website), along with other collected information, to deliver content or tailor ads when you are on other devices, apps or websites. These ads may be based, for instance, on the types of websites that you visit over time, the types of apps you have on your device, or de-identified information about you and your likely interests, based on your activities off of our Service. Sometimes, we (or our service providers) may use the information we collect—for instance, IP addresses and unique mobile device identifiers—to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones, tablets, or computers), or work with providers that do this, to help identify visitors to the publicly-accessible areas of our Service and serve advertising. If you wish to opt out of cross device tracking for purposes of interest-based advertising, you may do so through your device settings. Partners that we or others work with to do the above may track your activities over time (including across different apps or websites) by collecting information through automated means, and they may use this information, and other information they receive from us or other sources, to deliver advertisements to you.
You can learn more about interest-based advertising on the web, or opt out of receiving those ads, by visiting (i) the Network Advertising Initiative’s Consumer Opt-Out here http://www.networkadvertising.org/choices or (ii) the Digital Advertising Alliance’s Consumer Opt-Out here http://www.aboutads.info/choices/ to opt-out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page here https://www.google.com/settings/ads. As to cross-app advertising, each operating system (e.g., iOS for Apple phones, Android for Android devices, and Windows for Microsoft devices) provides its own instructions on how to prevent the delivery of tailored in-application advertisements. You should view your device or system “Settings” to determine how you can opt out of use of your device identifier for “cross-app” personalized advertising.
Please note that to the extent advertising technology is integrated into our Service, you may still receive advertisements even if you opt-out. In that case, the advertising will not be tailored to your interests. Also, we do not control any of the above opt-out links or whether any particular company chooses to participate in these opt-out programs.
In connection with providing the Service, we and our affiliates and service providers may use your information, subject to the limitations addressed in the Protected Health Information Section above, for a number of purposes, including, but not limited to: (a) verifying your identity and administering your user account (“Account”), including processing your payments and fulfilling your orders; (b) communicating with you about the Service or your use of the Service, and sending you communications on behalf of the Medical Group or its Providers; (c) providing you customer support and responding to your requests or concerns; (d) facilitating the provision of services to you by the Medical Group or its Providers; (e) making certain information in your medical records accessible and available to you; (f) sending you push notifications (notifications may be enabled or disabled through your device or app settings depending on your device type); (g) processing payments; (h) detecting, preventing, investigating and responding to fraud, intellectual property infringement, violations of our Terms of Use, or other misuse of our Service or the Medical Group’s services; (i) reviewing, monitoring, expanding or improving the Service; (j) reviewing and analyzing the efficacy of some or all of the Service; (k) identifying and creating new Content, software or tools offered through the Service; (l) developing, testing and offering other products and services, whether or not through the Service; (m) providing certain marketing communications or promotional materials relating to the Service that may be of interest to you; and (n) any other use permitted by applicable law.
GoForward is not in the business of selling your information. We consider this information to be a vital part of our relationship with you. We will use your PII solely to provide the Service and otherwise as described in this Privacy Statement, and we will protect such information and against disclosures that may be made of such information without your authorization. There are, however, certain circumstances in which we may share your PII with certain third parties without further notice to you, as set forth below.
Our Service is intended for use by individuals who are at least 18 years of age or such older age as may be required by applicable state laws in the jurisdiction in which an individual utilizes the Service. However, if you are a parent or legal guardian of a minor child, you may, in compliance with the Terms of Use, consent to use of our Service by such minor child provided that such minor child is at least 13 years old, or, if such minor child is under the age of 13, you may, in compliance with the Terms of Use, use our Service on behalf of such minor child. Any information you provide us on behalf of your minor child will be treated in accordance with this Privacy Statement. We do not knowingly collect information from individuals under the age of 13. If we learn that we have received any information from an individual under the age of 13 instead of from such individual’s parent or legal guardian, we will only use that information to respond directly to that child (or a parent a parent or legal guardian) to inform him or her that he or she cannot use the Service directly and must have a parent or legal guardian use the Service on his or her behalf, and subsequently we will delete such information from our own servers.
The Service may only be used as set forth in the Terms of Use. This Privacy Statement, and our collection, use, and disclosure of your information, is governed by U.S. and California law.
This Privacy Statement does not address or apply to, and we are not responsible for, the privacy, information or other practices of any third parties, including, without limitation, the Medical Group or its Providers, the manufacturer of your mobile device, and any other third party mobile application or website to which our Service may contain a link. These third parties may at times gather information from or about you. We do not control and are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of each website and application you visit and use. To the extent you are or wish to become a patient of the Medical Group, we also encourage you to review its Notice of Privacy Practices.
You can visit the Site without providing any PII. If you choose not to provide any PII (or only provide certain requested PII), you may not be able to use certain services.
Users of the Service are required to inform us about any change concerning their data, in particular about changes of place of residence, changes of surname, and changes of email address. We are not liable for the consequences resulting from providing mistaken data.
California residents have the following additional choices:
We strive to use reasonable physical, technical and administrative measures to protect information under our control. However, you must keep your Account password secure and your Account confidential, and you are responsible for any and all use of your Account. If you have reason to believe that the security of your Account has been compromised, please notify us immediately in accordance with the “Contacting Us” section below.
To help protect the privacy of data you transmit through the Service, where personally identifiable information is requested, we also use technology designed to encrypt the information that you input before it is sent to us using Secure Sockets Layer (SSL) technology or similar encryption technology. In addition, GoForward takes steps to protect the User data we collect against unauthorized access. However, you should keep in mind that the Service and our services are run on software, hardware, and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond our control. We do not accept liability for unintentional disclosure. In addition, persons with access to your computer, phone, or other mobile or other devices may be able to access the Service and information about you contained in the Service.
By using the Site or providing Personal Information to us, you agree that we may communicate with you electronically regarding security, privacy, and administrative issues relating to your use of the Site. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the Site or sending an e-mail to you. You may have a legal right to receive this notice in writing.
When using the Service, you may choose not to provide us with certain information, but this may limit the features you are able to use or may prevent you from using the Service all together. You may also choose to opt out of receiving certain communications (e.g., newsletters, promotions) by emailing us your preference. Please note that even if you opt out, we may still send you Service-related communications. We do not currently respond to web browser “do not track” signals or other mechanisms that provide a method to opt out of the collection of information across the networks of websites and online services in which we participate. If we do so in the future, we will describe how we do so in this Privacy Statement.
If you have any questions about this Privacy Statement, or wish to exercise any of the rights identified in it, please contact us using the following methods as appropriate for the actions as provided in this statement:
Email: info@goforward.com
Physical Mail:
660 4th St. #202
San Francisco, CA 94107
Toll-Free Telephone:
1-833-334-6393
Last Revised 2/25/21